Tag: e-commerce

January 5, 2018

CLTC Grantee Rena Coen Pens Slate Piece on “Inference”

“Web of Assumptions,” an article authored by CLTC Grantee Rena Coen for Slate’s Future Tense, focuses on digital marketers’ use of “inference”—connecting data from multiple sources to make probabilistic guesses about consumers’ race, age, gender, and other factors—to personalize prices, search results, and other marketing messages. “If a company asks…